Kesey and Plath: A New American Myth :: Biography Biographies Essays

Kesey and Plath A New American Myth   A joint friend sets up lot Kesey and Sylvia Plath on a blind date. They meet in a Boston restaurant and discover theyre both writers. Describe the ensue conversation. Sept. 3, 1955 (from Sylvias diary) It must have been some terrible mistake. Mother set me up with a certain Ken Kesey, a friend of a friend of the family. prankish We met at a restaurant on Harvard Square and it went downhill from there. I came home alright, but barely. I guess I can start from the beginning... Ken is large and very open with his body and gestures. Hes from California, which could explain that. He dressed very casually and he had a crazy look in his eyeball when he saw me. I dont know if he was happy to be there either. Apparently he goes to Stanford and is studying creative composition. I asked him about his physical composition and he started a whole speech on psychiatric wards and medications. I didnt want to hear a word about psychiatric wards, but he certainly got my interest.   He volunteers to do experiments for money. I cant imagine going through what I went through voluntarily... I did venture to ask him why he was writing about hospitals and he looked very closely at me and said, Youve been there. I know. And he did. He was seeing inside me, all the way inside, and it was the most uncomfortable be quiet Ive ever had. I mumbled an accusation and as soon as it came out, I knew my mother hadnt told him about all that. Dinner went alright, barring the conversation about hospitals. We walked just about the square and by the river for awhile and then he invited me to his hotel room and I said no, but I really wanted to leave with him. Ive been so bottled up for days... I wanted to do something different. We sat down facing Cambridge and he looked at me again, intently and muzzleed...     Its all black, isnt it? Then everything shuts down. Ken looked off toward the river. He started to laugh again. I dont know wh at youre talking about. Sylvia put her knees closer together. Uncomfortable. When they throw the switch. When it all shakes and then you black out. Then you cant think for days.

The Human Genome :: essays research papers

You may think that you have full govern over your body, the way you may look, how you dress, and even how you do your own makeup. You have control over your hair color, how much knowledge you have, and even how strong you can be, but could you imagine having control over how tall you would like to be, the color of your eyes, and potentially the color of your very skin? Can you imagine altering EVERY aspect of yourself, including the omission of disease? These are some of the questions that the USDE hoped to find solutions to through The Genome ejection. The Genome Project has been an ongoing project sense 1990 and was finally completed on April 14th , 2003. The U.S. Department of Energy and the National Institutes of Health were the ones directing the Genome Project. The progress of the Genome Project is nonoperational unknown because the project was completely finished, but scientists are still going to be researching the Genome Project for many years. The project is like a mast er bluish print of the body. The scientists estimated to find about 100,000 genes in the human body but only found as few as 30,000. There are 4 chemical components that make up DNA, cytocine (C), thymine (T), guanine (G), and adenine (A), these 4 components make up who you are. There are a few goals that scientists were trying to reach, much(prenominal) as finding the structure and function of a genome. Kristin... when ever you get the hell on... call me, i want to know what you wanted to talk to me about... puff up hurry the **** up. lol, talk to you later. If anyone needs to talk to me for any ****** reason call me... 546-2019The U.S. Department of Energy is helping the genome project mostly because of how it is taking in so much money. The U.S. Department of Energy had started to help the Human Genome Project in the early 1990s. The National Institute of Health was helping the Human Genome Project by giving it as much support that it needed complete the Genome Project. The Na tional Institute of Health had started to help the Human Genome Project in the early 1990s. some(prenominal) of these companys were two trying to complete one of the biggest accomplishment in all of history, to try and map out the entire Human body, and both companies had succeeded.

Karl Marx And Marxism Essay examples -- essays research papers fc

Karl Marx and MarxismKarl Marx set the wheels of modern Communism and Socialism in motionwith his writings in the late nineteenth century. In collaboration with hisfriend, Heinrich Engels, he produced the The Communist Manifesto, written in1848. Many failed countries political and socio-economic structures have beenbased on Marxs theories, for example the USSR, East Germany etc. Many racebelieve that Marxism is not applicable to todays society, as Karl Marx putforward his ideas not anticipating the type of society we have today. Thewelfare state system has effectively nullify Marxs arguments, and made themirrelevant.Karl Marx, born on May 5, 1818, died on March 14, 1883, was a Germaneconomist, philosopher and revolutionist whose writings form the basis of thebody of ideas known as Marxism. In his youth he was deeply affected by thephilosophy of G.W.F. Hegel, and joined a rebel group called the Young Hegelians,which contributed ideas towards the movement against organized righteou sness and thePrussian Autocracy. Later on in life, he was influenced by the writings ofLudwig Feuerbach, who wrote that God was invented by humans as a projection oftheir own ideals, and that in creating such a perfect being, in contrast tothemselves, mankind lowered themselves to lowly, evil creatures who neededguidance from the church and government. He said that, in creating God in theirown image, humans had a...

The Power of Personal Goals Essay -- Personal Narrative, informative e

The life of a student-athlete entails much sacrifice and plenty of restless days. Whether frantically finishing homework following an all-day competition or dreading to father a project as injuries are tended to, such a lifestyle is not suitable for the fainthearted. In realizing the amounts of work that is demanded of the student-athlete, one goat indubitably expression overwhelmed. However, levels of preoccupation and tension lessen considerably when organization guides the daily course of action. Implementing a set of long-range goals, in any realm from academics to athletics, is essential to attaining success. In setting educational goals to be reached, I strove diligently to achieve those high standards and, eventually, realized them. As a young, elementary school kid, I wanted to modernise up to be any one of three things fireman, doctor, or professional athlete. If the day was unbearably warm, as it usually was during the non-winter months in the Los Angeles Basin, I thoug ht being a heroic firefighter would be a great occupation. If recess involved a cut from a fall onto the blacktop or a scrape from a viciously thrown dodgeball, the image of helping others physically surfaced into my mind. During the football season, boyhood dreams of playing in the National Football League were envisioned. Yet, as I matured, I realized that vacillating between playful whims would inevitably result in boredom. I began to understand that my decisions needed more substantial reasons and purposes. I had to train concrete ideas that had an objective to be reached in the long run. As I reached the junior high years, there were circumstances that I had yet to experience. I was habituated to having my basic needs met by parents, i.e. food, clothi... ... test and tedious assignment by reminding myself what the cause was. When the clamor of the alarm woke me to the new day, my motivation to trudge out of merchant ship was the opportunity to work toward my goal. Knowing that the reward was head, the drive to obtain it did not allow for obstacles to halt my journey. During the process of receiving an education, the daily routine of attending class can be a deterrent to keep one from becoming successful. There will inevitably be times of stress, and the desire to quit will arise. Unless the depend is deemed worthy enough, the necessary sacrifices will not be made. Therefore, one needs a substantial end to be sought so that the difficulties will be met and surmounted. Set an objective to seek and seek it without reservation. I was able to realize my dream of being educated at State University by placing it as the loftiest goal.

A Streetcar Named Desire, by Tennessee Williams Essay -- A Streetcar Na

A Streetcar Named DesireFrom the beginning, the three main characters of Streetcar are in a state of tension. Williams establishes that the a vocalizationment is small and confining, the weather is red-hot and oppressive, and the characters have good reason to come into conflict. The South, old and new, is an important theme of the play. Blanche and her sister come from a dying world. The life and pretensions of their world are change state a thing of memory to drive home the point, the family mansion is called "Belle Reve," or Beautiful Dream. The old life may have been something beautiful, but it is gone forever. and Blanche clings to pretensions of aristocracy. She is now as poor as Stanley and Stella, but she can non help but look down on the humble Kowalski apartment. Stanley tells her that shell probably see him as "the rude type." The differences between them, however, are more complex and volatile than a matter of refinement. Desire is central to the play . Blanche is unable to come to terms with the force of her own desire. She is distinctly repelled and fascinated by Stanley at the same time. And though she stayed behind and took care of the family while Stella ran off to find a new life, Blanche is both(prenominal) angry and desirous of Stellas choice she seems a bit fixated on the idea of Stella sleeping with her "Polack." Stella has chosen a life built around her powerful sexual relationship with Stanley. Blanche is both repulsed by and jealous of the choice. . The play is haunted by mortality. Desire and death and loneliness are played off against each other again and again. The linguistic context is one of decay the dying Old South and the dying DuBois family make for a macabre and unsettling background. Blanches first monologue is a rather graphic interpretation of tending to the terminally ill. There is also the specter of Blanches husband, who died when they were both very upstart indeed, Blanch still refers to him as a "boy." Another symbol is the snapper Stanley enters carrying a package of bloody meat, like a hunter coming home from a day of work. Stanley is a superb specimen of primitive, unthinking, brutal man. The meat-tossing installing is seen as humorous by Eunice and the Negro Woman, who infer a sexual innuendo from the incident. Apparently, it is obvious to the neighbors that the sexual bond between Sta... ...us line is full of horrible irony. It is true that Blanche has often depended on the kindness of strangers, but all of them have abused and abandoned her. In the end, even her own sister has betrayed her. Her fragility, her inability to deal for herself, and her self-deception have brought her to madness. The representative of the new man, Stanley, is more ape than knight. But Blanches line is earnest in that it shows her terrible loneliness. For so long, she has known only strangers young girl in a house full of the dying, and then a woman losing her looks seeking protection from callous men. Her tragedy will for the most part be forgotten. Stella is crying, but she has nonetheless decided to stay with Stanley. She also will have to busy herself with caring for the baby. The other men have callously chosen to go on with their poker game on this day, denying Blanche the dignity of being taken away in private. The Old South dies, and the New South does not mourn her passing. Everyone is going to move on as the play ends, Steve is already dealing a new hand. SourcesStreetcar Named Desired by Tenesse Williams Northon Anthologywww.Sparknotes.comwww.classicnotes.com

A Streetcar Named Desire, by Tennessee Williams Essay -- A Streetcar Na

A Streetcar Named intrustFrom the beginning, the three main characters of Streetcar be in a state of tension. Williams establishes that the apartment is small and confining, the weather is hot and oppressive, and the characters have got good reason to come into conflict. The South, old and new, is an important theme of the play. Blanche and her sister come from a dying world. The life and pretensions of their world are becoming a thing of memory to drive berth the point, the family mansion is called "Belle Reve," or glorious Dream. The old life may have been something beautiful, but it is gone forever. Yet Blanche clings to pretensions of aristocracy. She is now as poor as Stanley and Stella, but she cannot help but seek down on the humble Kowalski apartment. Stanley tells her that shell probably see him as "the unrefined type." The differences between them, however, are more complex and volatile than a matter of refinement. Desire is central to the play. Blan che is unable to come to terms with the force of her own desire. She is clearly repelled and fascinated by Stanley at the same time. And though she stayed behind and took care of the family plot of ground Stella ran off to find a new life, Blanche is both angry and jealous of Stellas choice she seems a bit fixated on the idea of Stella sleeping with her "Polack." Stella has chosen a life built around her powerful sexual relationship with Stanley. Blanche is both repulsed by and jealous of the choice. . The play is haunted by mortality. Desire and death and aloneness are played off against each other again and again. The setting is one of decay the dying Old South and the dying DuBois family make for a macabre and unsettling background. Blanches first monologue is a rather graphic description of tending to the terminally ill. There is also the specter of Blanches husband, who died when they were both very girlish indeed, Blanch still refers to him as a "boy." Anoth er symbol is the meat Stanley enters carrying a package of bloody meat, like a hunter coming home from a day of work. Stanley is a superb specimen of primitive, unthinking, brutal man. The meat-tossing episode is seen as humorous by Eunice and the Negro Woman, who infer a sexual insinuation from the incident. Apparently, it is obvious to the neighbors that the sexual bond between Sta... ...us agate line is full of terrible irony. It is true that Blanche has often depended on the kindness of strangers, but all of them have handle and abandoned her. In the end, even her own sister has betrayed her. Her fragility, her inability to fend for herself, and her self-deception have brought her to madness. The representative of the new man, Stanley, is more ape than knight. But Blanches line is earnest in that it shows her terrible loneliness. For so long, she has known only strangers young girl in a house full of the dying, and then a adult female losing her looks seeking protection fro m callous men. Her tragedy will for the most part be forgotten. Stella is crying, but she has nonetheless decided to stay with Stanley. She also will have to busy herself with caring for the baby. The other men have callously chosen to go on with their poker game on this day, denying Blanche the dignity of being taken away in private. The Old South dies, and the New South does not mourn her passing. Everyone is going to move on as the play ends, Steve is already dealings a new hand. SourcesStreetcar Named Desired by Tenesse Williams Northon Anthologywww.Sparknotes.comwww.classicnotes.com

Coffee retail Essay

1. Introduction The report revolves around the retail Industry. As it is a very generic industry we break taken the Coffee Retail Market as the highlight of scrutiny. Our scope of study is focused taking in consideration only India as the geographic segment. We broadly look at the Porters Five Forces of the industry specifically. Also the complementors be observed and how they affect the retail business of umber houses. The study players identified in the industry argon Starbucks, Cafe Coffee Day, Barista, Costa Coffee, and Nescafe.Grilling down further the report includes SWOT compend, extraneous Factor analysis matrix , inborn Factor analysis matrix and PESTEL analysis. 2. Porters Five Forces The porters five forces model framework is very helpful in understanding the industry and mercantileise closely. It further helps in determining the profitability of the industry as a whole. Also helps the management in taking strategical decisions accordingly. 2. 1 Threat of radical Entrants In the present world java has become a really popular beverage among Indians.This makes it an attractive market for the potential companies who atomic number 18 looking up for opening their retail umber berry houses in India. Entering the industry is non that cumbersome in case a business house admires to open up a small umber shop. Problem arises in respect to entering the industry when they aspire to set up retail umber gyves or speciality cocoa bean shops. Due to many established fixs in the industry give c are Cafe Coffee Day and Costa Coffee, establishing brand name in like manner becomes an issue.Companies already with established brand name like Coca Cola, Starbucks can enter the industry intimately without much caution as they already have marketing strategies designed in their party favor. As a conclusion, we can state that barriers to entry are Low especially for global brands and they can easily enter the coffee retail industry with established market ing strategy, name, and ample capital and financial stability. otherwise, hard for new and unknown firms admiring to be in the business. 2. 2 Bargaining Power of Suppliers The suppliers for the coffee retail industry in India generally come from southern India i.e. Kerala, Karnataka and Tamil Nadu. Though these days different types of coffee are becoming popular among the Indians like, Gourmet, Organic, Eco-friendly coffee, and they are being sold for better prices in comparison to the traditional brewed coffee. Still the situation is not really in favour of these suppliers. These coffee growers are poor, competitive and rely on the buyers to a great extent. Therefore, power remains to be limited. This proves to be good for the retail outlets in the business. 2. 3 Bargaining power of Customers.The whole retailing coffee industry depends upon the clients. So it is of vital importance to satisfy the customers in order to give them a source to visit again. In this case word-of mout h plays an eventful role. So, if people appreciate about a particular coffee shop or chain, others are in all probability to try it. Thus, retailers must find new strategies and techniques of luring away the customers. But it is very important for the localities coffee retail shops to understand that they cannot charge prices as high as the industry players like Starbucks, Barista or Cafe Coffee Day.They take in to maintain a upset price profile in order to attract customers. So in case of these small locality retail shops the bargaining power of customers is very high. Otherwise the other coffee retail chains (industry players) do harbour some control everywhere the prices charged but it becomes important to consider the customers purchasing power. Otherwise they would switch over to other brand as thither is no switching cost for them. This establishes that the bargaining power of customers is high and really important measure for the conduct of efficient business.Also these coffee retail chains should understand that the customers can in any case make the coffee at home which justifies their higher bargaining power. 2. 4 Threat of Substitute products There are a lot of converts for the coffee retail industry in general. Specially, the soft drinks industry has always given fierce competition. Also, other products like ice cream, candy, and beer are to a fault a part of substitute products. It becomes important for these retail houses to make coffee more popular and drinkable amongst the masses. People should never consider switching from their coffee shops.But with changing preferences of Indian masses in favour of coffee the players within the industry are making utmost efforts in favour of differentiating its products from the substitute products. Also strategic decisions and marketing activities are initiated to shift the customer base from the substitutes resulting in high demand of coffee from the retail sector. So the threat of substitutes is alike moderate. 2. 5 Competitive Rivalry within the Industry Considering the entire coffee retail industry as the scope of study, there are military issue of retail chains serving the industry effectively.To top the list is Starbucks, and than many more such as Cafe Coffee Day, Barista, Costa Coffee, Gloria Jeans, Nescafe, Bru Cafe, Dunkin Donuts, Mc Donalds, and small Kiosks and coffee points are also emerging in localities. They all are different in size and serve different segments of the society but are competing with individually other in some or the other way. Each retailer follows different marketing strategy to lure away their target segments. Also with mournful multiplication the industry is occupying a stable position in the retail sector and is saturated .Therefore, we can say that the competitive rivalry though on the higher side does not affects the profit margins for the industry. 3. Complementors There is a sixth force to the porters five forces model, the power and competence that the complementors provide to the business. The complementors are those that help in selling and adding value to the existing products of the industry. When these products are used together they help in satisfying customer demands more effectively. It is also to be believed that these complementors play an important role in d grossing in the demand for the industry.This in turn helps in scaling up the net income. Conversely, the poor products being make or supplied by the complementors may harm the profits and demand. So it becomes important on part of managers to analyse all the six forces and then think consistently how their strategic choices would affect the industrial competition. Majorly the complementors can be associated with high-tech industries wherein they literally help in hiking the sales and profits for the industry. In our case, coffee retailing is not an industry that has any such complementors that would help in boosting sales or profits.But cer tain products are identified by us that in a slight way might affect the coffee retailing business. Like, merchandising, snacks offered for sale in coffee retail chains. Merchandising includes apparels and coffee mugs and other products such as soft toys and key chains available for sale by many coffee retail houses Cafe Coffee Day, Barista, Starbucks etc. Snacks are offered mainly by all the coffee houses in the form of cookies, patties, croissants, sandwiches, pasta, oats etc. So these complementors directly help in pushing up the sales of the business. 4. SWOT Analysis 5. External factor Analysis External strategic forces.Weight Rating Weighted remove Comments Opportunities 1. India Large market .18 4 .72 Second most populated dry land of the world 2. Increase in spending power .15 3 .45 The GDP or the purchasing power is rising adequately 3. Youth population .13 4 .52 Youth are the ones who are more prone and exposed to cafes 4. Favourable labour cost .07 2 .14 Easily availabl e manpower at decline costs 5. Favourable infrastructure cost .07 2 .14 Low and easy access to infrastructure 6. Opportunity to serve the afternoon tea drinking segment .05 1 .05 A major portion of population is attracted towards tea drinking. Threats 1. Low per capita income..07 3 .21 Huge requirement to extend products at competitive prices 2. Increasing health reason .04 1 .04 3. Competiton from fast food joints .04 3 .12 Mc Donalds, Pizza Hut, Subway 4. Hiking coffee prices .06 3 .18 5. Tea drinking segment .10 4 .4 This segment consumes tea at least twice a day 6. Rare habit of travelling to cafes .04 1 .04 Total score 1. 00 3. 01 The EFE matrix is made by comparing the coffee industry with the other beverage industry in India and exercising weights and ratings are assumed according to personal knowledge. Considering the out-of-door factors effecting the industry EFE matrix is created.A score of more then 2. 5 reflects that the industry has more than average capability in response to external forces particularly the beverage industry in India. 6. Internal Factor Analysis Internal strategic forces Weight Rating Weighted Score Comments Strengths 1. Increasing Coffee demand .18 4 .72 Changing lifestyle trail to coffee adaptation 2. Favourable labour relations .15 3 .45 3. Non-perishable commodity .12 4 .48 Coffee is a non-perishable commodity which has no threat of being bodge easily. Weakness 1. Low dominance over price .15 2 .3 Due to competitors in the industry.2. Heavy export of coffee .05 1 .05 Low domestic function 3. High operating cost .2.5 1 .25 Total 1 2. 25 In the above tables, Column 1 depicts the strategic factors Column 2 depicts weight assigned to each(prenominal) strategic factor from 0 to 1 i. e. not important to most important Column 3 depicts the rating assigned to each factor wherein a scale of 1-4 is used. It signifies industrys present response to each factor. In EFE matrix 1-4 is responses from poor to superior and In IFE 1-2 is major and youngster weakness and 3-4 is major and minor strength. Column 4 gives in the weighted score.Column 5 represents the comments for the strategic factors Since internal factor analysis is used to prove wether the company is performing inline with the expected strengths and weaknesses or not. Generally an average score of 2. 5 on 10 is expected. After the analysis, we conclude that the internal weigted score of coffee industry in India is almost in line with 2. 5,reflected that the respected industry is running as astrong business internally as well. 7. Value Chain It is a series of activities aimed at delivering upper limit value to a customer, through a product or service, at the negligible cost.This model analyses how a firm procures raw materials, adds value to these material through various processes and sells the finished product to the ultimate consumer. All these functions are performed with the objective of maximizing customer value at minimum cost. The value chain of the retail coffee industry consists of the following processes and activities 7. 1 Primary activities 7. 1. 1 Inbound Logistics This is primarily concerned with the procurement of raw materials in the form of coffee beans and various types of dairy products, required by all the coffee retail outlets.The aim is to procure high quality materials so that trump out of the flavours is served to the customers. Cafe Coffee Day does in-house sourcing through coffee estates owned by the company. Starbucks Coffee and Barista Lavazza chains have sourcing agreement with Tata Coffee. Cafe Nescafe, owned by draw near works through community farming, where it provides high yielding quality, disease resistant seeds to the farmers for improved productivity. The company provides regular and fair remuneration to the farmers. Dairy products are also sourced through community farming. 7. 1.2 Operations There are various operations involved in the business of retail coffee outlets. The most im portant operation to be performed is roasting of the coffee beans, which gives the taste, flavor and smell to the coffee. Tata coffee provides roasting services to Starbucks and Barista through its own roasting induction. The outlets undertake all the operations to run an outlet like preparation of items, serving them to the customers and billing, etc. Starbucks and Cafe Coffee Day work on the model wherein order is taken and served to the customers on the table, whereas Barista works as self-service outlet.7. 1. 3 Outbound Logistics The customers are serviced through company owned or licensed retail outlets, which may be in the form of lounge, highway cafes or store-in-store. The stores are set up in centralized locations, which are easily accessible to the customers, in order to achieve maximum footfall. According to a business standard report, top 40 cities in India have around 1700 coffee outlets. CCD is the wallopingst coffee chain in India with 1200 outlets, followed by Bari sta having 154 outlets and Starbucks having 21 outlets. Starbucks also sells some of its products through retail stores and super markets.7. 1. 4 Marketing and Sales Companies undertake various promotional activities to attract a large number of customers, which may be in the form of sponsorships and co-marketing initiatives. Customers are also benefited through loyalty card programs, carrying various offers and advantages. Value meal combos attract students who have low purchasing power. Marketing is also done through TV and media sources. All this is done to maximize sales. 7. 1. 5 Services Coffee retail industry relies on the quality of service to the customers. These chains dont sell coffee, they sell experience.For this, highly trained staff is recruited to provide high quality customer service. Other services offered are newspapers, magazines and free Wi-Fi to the customers. 7. 2 Support services 7. 2. 1 Firm Infrastructure In order to have a smooth campaign of operations, th e companies need to have sound infrastructure for accounting, be after, finance, management, etc. The retail outlets have inviting interiors and comfortable seating space. 7. 2. 2 Human Resource steering Human Resources are the most valuable assets of any organization, and same also goes with these retail coffee chains.Highly trained people are recruited to provide high quality customer service. Various training and motivation programs are conducted to further enhance the skills of these people, which will add to the customer value. 7. 2. 3 Technology Companies have started using latest applied science to perform their operations. Computerized roasting machines are being used to maintain the consistency in the flavour of coffee beans. Barista has installed control systems like Total Quality Management to ensure the quality of materials distributed. Latest software is being used to achieve maximum operational efficiency.7. 2. 4 Procurement In order to achieve maximum customer sati sfaction, companies need to procure raw materials that are of best quality available in the market. Companies also need to source furniture, kitchen equipment, utensils, etc. , which act as complements in the operations of coffee retail outlets. All the above-mentioned activities aim to maximize the customer value at the minimum cost. 8. PESTEL Analysis A strategic framework of macro economic , political, economical, socio-cultural, technological, environmental, and legal factors include - 8. 1 Political factors.Indian coffee board has proved a helping hand to the coffee industry of the same after 1996 de-regulation of coffee marketing. after it it has grown up as a free market leading to a four times growth in its trade. around 70-80% of the countrys production is exported . A coffee produced with set standards named fair trade coffee is one of the major constituents to coffee retailing. the one managing this in the country is fair trade alliance , kerela. Starbucks in India is ce rtified to fair trade coffee provider ,whereas barista lavazza has fair trade coffee accordance abroad buit not in India and same is the case with dunkin donuts. 8.2 Economical factors Development in lifestyle of people and coffee turning as a delighting factor in the economy ,the consumption of coffee is taking a pace. Increase in consumption by urban young contemporaries is expected to take the industry at a whopping business of around 2250 crores by the year 2017. Though it currently stands at Rs. 1100 with its major players barter like barista, CCd etc. The infrastructure developements, the enhancing demand and smoothing trade procedure leads to incremental trade for the industry. A coffeeproduced with set standards named fair trade coffee is one of the major condstituents to coffee retailing.The one managing this in the country is fair trade alliance,kerela. Starbucks inIindia is certified to fair trade coffee provider , whereas barista lavazza has fair trade coffee complian ce abroad but not in India and same is the case with dunkin donuts 8. 3 Socio- Cultural factors Catering to the ever increasing population of the country, it is the right of the businesses to look for to the socio economic factors in place . For instance, the development in lifestyle of people is leading to increase in the coffee consumption in the country.Keeping these factors into mind businesses like cafe coffee day claims of training 400-500mpeople every month to enhance employment and as a part of responsibility to the society, MC Donalds along with CCD hold back staff to clean right under your feet. Similar to those dunkin donuts provides 21 day training program to the staff to help customers better. As a part of accessible responsibility 50% Costa coffee employees in Delhi and NCR are deaf people.8. 4 Technological factors With the changing lifestyle and gezmo addicted generation, one cannot afford to have a internet free cafe . The presence of bluetooths and wifi within t he outlets of coffee companies is the basic requirement to get on the customer to the shop. The comfort of checking the emails, organising commercial meetings in the coffee shops an sitting there for hours requires the business to have a wifi enabled cafe. For eg -starbucks (India) uses help AT&T(India) to provide a click, no password facility for easy internet accessSalong with there mobile apps and various online facilties. Moreover whotspot also helps in proving in these facilities.Barista lavazza uses strategy internet with mugs named strategy to lure customers in sustain with spectranet. Along with this value addition it also provide facilities like hot deals with customers downloading deal on their tablets or smartphones and avail the services on the spot. 8. 5 environmental factors The weather conditions play a major role in production of coffee. Environmental factors in case of coffee is the seasonal dependecy of the amount of coffee produced crosswise different seasons.Fo r instance- with on time monsoon this year in the country,the coffee production in southern area of country raised upto 8-10%. in india other factors on which the coffee production depends are the pest infestation and limitation of mechanisation. conserving water, recycling,energy and plastic management etc are also few termenologies which companies takecare off.8. 6 licit factors Legal establishments popping up prooved as aiding cushions to the domestic market of the industry as well along with the outside trade. with liberalisation of industries in 1991 this particular industry was also benefited. One of the drastic help was with the FDI in retail industry i. e around 51% which turned trade more smoother then before.Tarrif charges in india are 40-605 on raw material and 60-100% on semi finished goods. Mc Donalds bring its coffee reatailing from its brand mccafe originated in melbourne,australlia. Starbucks got the way to enter in Indian markets after FDI was allowed by government but still restriction to get 30% of sourcing from SMEs of India. Indian institute of plantation management, Banglore (IIPM)usually takes up the responsibility of coffee retailing in the country along with its entrepreneurship and development. 9. Conclusion The coffee retail industry in India is on the expansion path and has doubled over the last decade.The present size of the market is estimated at Rs. 1520 crore, which is expected to reach Rs. 3775 core by the year 2018, a CAGR of around 20%. Earlier there was no such demand for moving out of the houses for coffee consumption but the emerging coffee retail chains have changed the scenario triggering consumption need amongst the young adults. Serving the evolutionary phase exceptionally well, these coffee retail chains are overwhelmed with the response in the Indian market are planning further expansion of their networks in the country.The above analysis of porters five forces highlights that the profitability of the industry is ex panding with westernised culture being adapted by Indians. (Porters 5 force analysis). The snack and merchandise industry are complementing the coffee retail industry very effectively thereby leading to inflated sales and profits for these retail houses. (complementors).Reflected by the study of strategy of coffee industry hereby conclude that the Indian coffee industry is a strong respondent to the external factors (EFA matrix) as well as internally also industry is doing well(IFA matrix).To increase the figures of sales and profitability, a number of varieties of coffee and eatables are offered, targeted at different price-points of the market. The companies are using innovative strategies and marketing tactics. A large young population, rapid urbanization and changing lifestyle, coupled with not-so-difficult entry into the market have attracted a large number of domestic and foreign players in the country. Global brands like Starbucks are keen in investing in the Indian market du e to the huge potential it displays.This is evident from the sizeable revenues that these brands have generated over the years. (PESTEL and Value chain). Only home grown coffee is served in the Indian market as coffee import attracts a duty of 120%. Coffee beans are sourced from company owned estates or through the means of community farming. Companies with established brand names are able to run their business successfully, whereas small business houses are in a way struggling to compete in the market.10. Bibliography Unknown. 2013. online Available at http//pure. au. dk/portal-asb-student/files/3785/khrystyna_diaz_final_theses.pdf Accessed 12 Oct 2013. Unknown. 2013. online Available at http//coe. brown. edu/documents/StarbucksaStrategicAnalysis_R. Larson_honors_2008. pdf Accessed 12 Oct 2013. Unknown. 2013. online Available at http//www. google. co. in/url? sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0CEYQFjAD&url=http%3A%2F%2Fojs. cnr. ncsu. edu%2Findex. php%2FJTATM%2Farticle%2Fdow nload%2F1917%2F1205&ei=tqhRUsevEIrprQeNjoHQCg&usg=AFQjCNHBlG5wSoXga_TfbHIkiBKAffxb2g Accessed 12 Oct 2013. Sites. google. com. 2013. Porters Five Forces Starbucks and Dunkin Donuts. onlineAvailable at https//sites.google. com/site/starbucksanddunkindonuts/porter-s-five-forces Accessed 12 Oct 2013. Slideshare. net. 2013. Tata Starbucks Ltd A Strategic Analysis. online Available at http//www. slideshare. net/ranganathpandit/tata-starbucks-ltd-a-strategic-analysis-15117792 Accessed 12 Oct 2013. Dudovskiy, J. 2012. Starbucks Value-Chain Analysis Research Methodology. online Available at http//research-methodology. net/starbucks-value-chain-analysis/ Accessed 12 Oct 2013. appearstars. com. 2013. A lot can happen over coffee Success Story Emerging Stars.online Available at http//www. emergingstars. com/success-stories/lot-can-happen-over-coffee Accessed 12 Oct 2013. Unknown. 2013. online Available at http//www. iipmthinktank. com/functions/marketing/compartive. pdf Accessed 12 Oct 20 13.Diplom-Kauffrau (FH), M. 2013. GRIN Coffee Shop Industry A Strategic Analysis. online Available at http//www. grin. com/en/e-book/111348/coffee-shop-industry-a-strategic-analysis Accessed 12 Oct 2013 Kulkarni, M. 2013. India slips to 7th rank in global coffee production. online Available at http//www. business-standard.com/article/markets/india-slips-to-7th-rank-in-global-coffee-production-113090400124_1. html Accessed 13 Oct 2013.The Economic Times. 2009. Indian coffee industry A paradigm of sustainable development. online Available at http//articles. economictimes. indiatimes. com/2012-01-17/news/30635685_1_domestic-coffee-consumption-indian-coffee-coffee-beans Accessed 13 Oct 2013. Unknown. 2013. online Available at http//www. indiacoffee. org/userfiles/PCP%20in%20Coffee%20Entrepreneurship-IIPM. pdf Accessed 13 Oct 2013. Profit. ndtv. com. 2013. FDI in single-brand.

Barbie Doll: Society’s Whims Are Not To Be Fulfilled

In the poem Barbie hiss, author Marge Piercy utilizes four well-developed stanzas to depict a disrespectful view of American hostelry. Applicable to all time periods, Barbie Doll narrates the short-lived life of a vernal young woman despised by society for her appearance. Barbie Doll is like a fairy story, full of plasticity, fakeness, and fantasy. However, unlike a fairytale, Barbie Doll ends with society applauding the funeral of a princess that was torn apart into pieces and then worshiped.Written with varying tones of sadness and depression, shining imagery, and compact concrete details, Barbie Doll presents a fact that society for centuries has blinded from view. Women, from the development of civilization to present-day modern America, have always endured oppression and discomposure from a patriarchic society. In Barbie Doll, the young little fille is repressed by society for her great big nose and fat legs. The society in which this young girl lives views a perfect w oman as one who possesses flawless beauty, helps children grow, cooks food, and irons clothes.In fact, society is so intent on morphing young girls into motherly, selfless, and freehearted individuals that they were only allowed to play with dolls that did pee-pee and miniature GE stoves. Despite being bouncing and intelligent and possessing strong arms, abundant sexual drive, and manual dexterity, the young girl is seen by society as incomplete, and abnormal. It is because of this continuous repression that the young girls good nature runs out. She herself loses faith in her appearance as society mocks and mocks and mocks her looks. scarce when the young girl finally killed herself by cutting off her nose and her legs, and was laid in a fake shut in with a fake dress and a fake nose, did society finally applaud the true beauty that this young girl possessed. Men want women to have perfect bodies and perfect faces as a result, the young girl in Barbie Doll sacrificed herself to societys demands. It is this fake perception and these fake ideas, this idea of perfection that gives Barbie Doll, a term applied in our world to display plastic perfection, its title. Tone also plays a crucial role in Barbie Doll. Each stanza begins heartily nd subtly and ends with a inconsiderate phrase that leaves shock in the lectors mind. For example, the third stanza starts off like a normal fairytale, detailing the setting in which the protagonist lives. However, when this fairytale approaches its final resolution, it takes an entirely different turn abruptly moving from an ideal, perfectionist world into a world of darkness and misery, the fairytale turns into reality. This repeated undulating motion of tone allows the reader to understand the young girls dilemma. The young girl, like the tone of the poem, is wading through a wave of emotions.She does not know whether society is singing the truth about her beauty or if she really possesses such unattractiveness. In a way , she is stranded between a tidal wave of repression sent by society and a wall of concrete built by her conflicting emotions. The young girl can neither swim away nor stand tush she can only surrender herself to society. The young girl possessed all characteristics any person in the modern world of today would value. However, society shunned her thoughts into a black hole and essentially transformed her mind to think contradictory to itself, like the idea of doublethink in 1984.Continuous blames upon the blemishes of her appearance and the insurmountable pressure from society were far too much for her to bear and as a result, she snapped. The last stanza of this poem gives the final say to the main idea. Despite the extent to which the young girl went to satisfy her peers, society only viewed the young girl with passion after a turned-up putty nose was placed upon her face. Placed in a casket made of satin, the young girl seems to have finally obtained the respect that she had wan ted all of her life.Never did society satiate at the sight of a living, perfectly healthy person but instead society itself received satisfaction only when the young girl was created into a flawless toy or a Barbie Doll. ironic as it may seem, the only option left for the young girl to obtain happiness was to face the saddest event in ones life, death. It is for this background that the young girl felt consummation only after her death. In her mind, it was a happy ending, freedom from the tortures that society had presented before her. Barbie Doll emphasizes that we as individuals should not allow others to judge for us but we ourselves should be the judges.Taking the young girl as an example, by letting society judge her beauty, the young girl became tangled into the web of societys harsh words. These words were so sharp that the young girls entire state of mind was adapted to think of herself as inferior and imperfect. If we allow others to judge for us, then we may very well e nd up in such a forceful situation. Society can lead a person to become unstable that person can lead himself to become a doll, a plastic doll full of lies, without feelings, and without hope, a Barbie Doll.

Angelique and the burning of montreal Essay

The day was April 10th 1734 and Montreal was on fire. Undoubtedly back then, Montreal was a very different place than it is forthwith it was a trade and military town of about 2000 people. Canada would still arrive 100 years before she became a nation and it was a time when Montreals social class mirrored that of its indigenous home France. Slavery was very much a comparet of everyday society and many citizens had slaves of African and Amerindian descent. No one on that day could have possibly foreseen what was to come and the replications it would have for centuries to come.It was an unusually mild Saturday evening and the people who had attended evening prayer were startle to make their musical mode home. Among them was Thrse de Couagne, widow of Franois Poulin de Francheville and the owner of Anglique a slave of African American decent who was born in Portugal and afterwards sold into New France. At seven the sentry sounded the alarm fire, that evening a devastating fire oc curred in Montral that destroyed a hospital and 45 houses on rue Saint-Paul. Someone was to blame for this catastrophe and it was Angelique.After being tried and convicted of setting fire to her owners home, sunburn much of what is now referred to as Old Montreal, she was hanged. In order to get a stronger understanding of annoyance and punishment in New-France, one must find the trial in a much more in depth context.The justice constitution in 1700 Montreal followed the same rules as its mother country France. In terms of todays society, the government was far less democratic. The incriminate had fewer rights and the evidence was oftenfaulty or establish on intelligence agency of mouth torture and severe punishments were often used. In 1734, the various stages of trial, duties of the courts, witnesses, and rights of the accuse were regulated by the Ordonnance du Roi (1670).Often the accused had no access to lawyers as they were prohibit in New-France ARTICLE VIII. The accus ed, whatever their status may be, will be required to respond in their own words, without the advice of counsel, which will not be devoted to them, not even following the confrontation, notwithstanding all contrary methods that we abrogate. (1)Also, trials were often held without a jury (2) thus the accused stood alone in front of a judge in order to prove his or her innocence. Undoubtedly, the French law formed a very tight and respected system. The prosecution witnesses were often scare by court staff witnesses for the accused were rarely presented, and the future of the accused depended on his or her testimony (3). In many instances, little or no facts were required to be prosecuted.In the case of Anglique, the day after the fire a rumour circulated which accused her and her lover Claude Thibault of setting the fire that destroyed a majority of Montreal (4). The kings prosecutor relied on this rumour to have the two suspects arrested. At the time, French law provideed a suspe ct to be arrested base on public knowledge (5), when the community agreed that a suspect was immoral (6) The Kings Prosecutor Advises You that according to Public Report, the Fire that occurred in this city on the day of yesterday at around seven in the evening was caused by the Negress, Slave of the widow of Sieur franchevilleThis considered, Monsieur, may it please you to allow the said Kings Prosecutor to have this investigated, and meanwhile to have arrested and taken to the Royal gaol of this city the said Negress. (7)In the event of a death sentence, the prosecutor was required under the Ordonnance criminelle of 1670, to appeal the sentence in the name of the accused (8). New-France considered the following as crimes crimes against religion, crimes against morality, crimes against peace, and crimes against public safety (2). Each quality of crime had its own form of punishment. The title of Religious crime was only considered if some form of sacrilege took place as well as if in that respect was a direct attack against thechurch.A crime against morality would too reflect the nature of the crime although, the idea of a morally just 1734 citizen varies greatly from a morally just person today. Many were deprived of social pleasures that society attached to moral purity, if one did not exercise a emotional state of moral purity he or she could be fined, shamed, sentenced to a life in hiding, or banished from the city and from society (2). A crime against peace would also often reflect the requirement of retribution. This was done through prison sentences, exile, correctional measures etc.The correctional measures were used to rehabilitate or return the criminal to a normal state. Lastly, crimes against public safety were most well known as eye-for-an-eye retribution. The punishments handed down for such crimes would reflect the nature of the crime and was based on reason as well as on the notion of right and wrong. Crimes against theft were met by a l oss of property however, because those who stole had few riches, capital punishment (death) was used as a means to replace financial retribution. If one murdered other, the penalty was almost always death (usually by hanging).Criminal trials were often a means for retribution for a crime against society (9). When evidence was lacking, the prosecution would ask permission to apply torture front to a proper judgment. Many examples of harsh punishments (ie torture) existJean Baptiste Thomas negro and Francois Darles were condemned to be hanged, Charlotte Martin Ondoy and Marie Vennes were beaten and castigated with the rod, and Charlotte Darragon was admonished, Thomas negro having been found guilty of Domestic thievery, Francois Darles of having concealed the items, Charlotte Martin Ondoy, and Marie Vennes guilty of possessing some stolen items of little consequence. This sentence was executed on the 23 of August in Montral where the crime was committed. (10)Moreover, the most putt ing surface form of punishment was The Boot.(2) It consisted of four planks of wound tied to the legs of the accused. Two of those planks were placed between the criminals legs, and the other two on the outside of the legs. every were bound with rope. A wedge was then pounded between the planks on the inside, causing the plank to spread and the ropeto tighten. The pressure of the wedge would often break the accused legs (sometimes just merely dislocating them).This practice was used as a method of extracting the truth and was excruciatingly painful (10). Torture in New-France was widely used, especially when the accused would not reveal their accomplices (if any) or admit to their guilt (2). In Angliques case, upon appeal, she was sentenced to death, but the manner in which it was to be carried out was softened she would not have her hand severed and she would be hanged before being burned.(7) More importantly, she was subjected to torture by the boot(4) but she never revealed any accomplice, stating that only she had started the fire.(10) Subsequent to her admission, she was executed.In the end, crime in 1734 was not seen lightly and often carried severe punishments. Perhaps fear of such severe punishment, of being arrested based on rumours and faulty evidence was vatical to act as a deterrent. Although evidence of Angeliques trial such as court documents does exist, the lack of concrete proof of guilt obscures the events and consequent truth of that night.She was sentenced to prosecution based solely off of rumours and word of mouth, and whether she had a past of destructive and rebellious nature or not, that in no way under a court of law in todays standards leads one to believe she is or ever was guilty. This, however, has not prohibited her story from bonny almost legend. Many authors and figures in our society today, 200 years later utilize her story as leverage.Angelique is seen as an African American slave activist who stood up against her superior s and common law for the better of humanity. She is also viewed as the perfect example of why the old dark ways of our justice system is faulty and raises questions about the power of government and the danger of whether or not that power can condemn an innocent woman for 200 years without question.Conclusively, because the prosecution at her trial did not meet the burden proof (by todays standards), it is impossible to know if she truly was guilty. One way or another her trial and story will continue to echo in Canadian history.Bibliography1. Louis XIV, bit relative to the interrogation of the accused, in lOrdonnance pour les matires criminelles (Chez les Associs, 1670). 2. http//www.canadianmysteries.ca/sites/ angelique/contexte/lajustice/indexen.html 3. Criminal proceduresSecondat Baron de La Brde et de Montesqieu, Charles-Louis de, Reflections on criminal procedures in England and in France, in De lesprit des loix (Amsterdam et Leipsick Nouvelle dition, revue, corrige et cons idrablement augmente par lauteur , Chez Arkste et Merkus, n.d.), T. 3, L. 29 p. 308-9. 4. http//www.canadianmysteries.ca/sites/angelique/proces/indexen.html 5. Criminal procedure against the accusedArchives nationales du Qubec, Centre de Montral, Procedure Criminel contre Marie Joseph Anglique negresse Incendiere, 1734, TL4 S1, 4136, Juridiction royale de Montral, Deposition of tienne Volant Radisson, April 14, 1734, 1-4.) 6. Archives nationales du Qubec, Centre de Montral, Procedure Criminel contre Marie Joseph Anglique negresse Incendiere, 1734, TL4 S1, 4136, Juridiction royale de Montral, Request by the Kings prosecutor for the arrest of Anglique and of Claude Thibault, April 11, 1734, 1. 7. http//www.canadianmysteries.ca/sites/angelique/proces/jugementetappel/indexen.html8. Criminal trial Diderot, Denis et Jean le Rond dAlembert, The criminal trial, in lEncyclopdie, ou Dictionnaire Raisonn des Sciences, des Arts et des Mtiers (Paris Briasson et autres, n.d.), tome XIII, page 405.9. Examples of punishmentFrance. Archives nationales, Fonds des Colonies. Srie C11A. Correspondance gnrale, Canada, vol 64, fol. 12-15v, Hocquart, Gilles, Letter to the Ministre de la Marine, October 1, 1735,10. door of guiltGermain, Jean-Claude, The Life and Times of Montral (Montral Stank, 1994), tome I, pages 284-28. 4 . Relying on the Ordonnance criminelle of 1670, the kings prosecutor had an arrest warrant issued against Anglique based solely on this public rumour. (http//www.canadianmysteries.ca/sites/angelique/proces/indexen.html)

The Development of Banking System in Vietnam

The training orientation of the banking brass of Vietnam from 2005 to 2020 In 2005, secern money box submitted to the Politic Ministry and Government a development project of the banking body from 2005 to 2020 according to the Resolution of 9th National Party. It is to build up a banking dodge develop safety and mean(a)ly have enough the warlike ability and integ say stability in multinational finance market.Firstly, the fix Bank urgencys to re-structure basically and comprehensively the organization and the action of State Bank for which has enough ability to build and realize the monetary policy with market principle and advanced technology. Role and function of State Bank perform with world-wide routines and rules for do in force(p)ly the national management function in the banking and monetary.Besides, it pass on be the foundation of the development of State Bank become sa modern underlying bank. The main innovation of State Bank focuses on following problems Ens uring State Bank is independent, autonomous in the set up, conduct the monetary policy, interest rate and exchange rate performs the function of actually central bank is the bank issue money is the bank of banks is the central payment of nation regulate the monetary market.Re-structure the organization of farming bank from the center to the branch towards streamlined and modern, ensure that state banks has the responsibility in creating an open operating environment and favorable conditions for financial institutions n the territory of Vietnam Creating and follow uping the monetary policy follow the market principle to base on the monetary policy setting with suitable communication and quantified target. straighten the supervision of system banking comprehensively to endure the actual needs of developing Vietnamese banking system and suit to the international rules and standard of banking supervision.The safety supervision system of Vietnamese banking operations will strive to s atisfy the basic international standards in 2010 firstly, it is the basic rules of effective banking supervision of Basel Committee and the Basel Capital Accord 1988(Basel I) and then, it will implement the Basel II after 2010. To further modernize the payment system to rear the utility of providing banking services, to increase the proportion of non-cash payment and payment through banks, state bank can control the amount of money circulation and reduce financial risks.Secondly, Credit Institutions need to reform fundamental and thoroughly to develop systems of conviction institutions in modern, multi-functional activities, diversified ownership, and types of credit institutions for which have operating scale and financial potential strongly to make a foundation building a modern system of credit institution, attaining advanced level of development in Asia, applying sufficiently the international standards of banking operations.It is able to compete with banks in the region and t he world. The reform of credit institutions focuses on virtually main point in following Ensuring the state commercial-grade banks and commercial banks have stakes in the control of state become the key attraction in the banking system on the scale of operation, financial capability, technology, sue level management and business efficiency.The other credit institutions have the responsibilities which is to ensure the comprehensive, safe and effective development of Vietnams banking system The financial capacity of credit institutions is strengthened by increasing ower equity and improving asset quality and profitability. The equitization of state-owned commercial banks completes step by step to follow the precautionary principle, ensure economic stability and social security system, which allows foreign investors, especially internationally leading banks buy stocks and participate in management and administration commercial banks of Vietnam.Innovative basically the management s ystem of credit institutions, to ensure the credit institution independents the finance, staff, organizational structure and operations, executive management, which wear out all responsibility for business results and activities within the legal framework equality, receptiveness and transparency. The relationship between State Bank and credit institutions is not only the State control relation, but also the economic relation to rely on respecting the market principle.Forming synchronous legal framework is transparent and fair to promote the rivalry and ensuring the safety system apply more completely the international standards and rules of operating monetary and banking create healthy environment and incentives for credit institutions, enterprises and individual business development. take away discrimination among credit institutions and eliminate other forms of protection and subsidy in the banking sector. Speed up the process of international economic integration, which raise the initiative on monetary and banking with the roadmap and travel are suited to the competitiveness of the credit institutions and the ability of state banks control system.With the potential market, the strong growth of the economy in the process of integration, the stable politic and social, especially with a legal framework for banking operations become more complete toward the openness and transparency, Vietnams banking sector will successfully implement the reform and opening up the banking system, contributing actively to the economic- social development of the country. Every credit institutions need to actively break the financial capacity by -Financial capacity of credit institutions is strengthened by increasing ower equity and improving asset quality and profitability.The equitization of state-owned commercial banks completes step by step to follow the precautionary principle, ensure economic stability and social security system, which allows foreign investors, especial ly internationally leading banks buy stocks and participate in management and administration commercial banks of Vietnam. -Diversify forms of raising capital, control reasonable the interest rate of long-term and medium-term of saved money and strengthen medium-term and long-term capital to meet capital needs for business. The credit growth associated with securing the loans effectively. Push up to deal the bad dept being continuous toward reducing the bad debt with the construction of control and monitoring mechanism of credit quality. -Banks need to structure the capital investment in the new condition toward decrease the proportion of short-term loans, increase the proportion of medium and long term lend and develop the individual consumption credit in the economy.Continued innovation the mechanisms and policies related to the activities of credit institutions form synchronous the legal framework is transparent and fair to promote the competition, to ensure that the credit insti tution independents the finance, staff, organizational structure and operations, executive management, which bear all responsibility for business results and activities within the legal framework equality, openness and transparency create the open business environment for operations of credit institutions .The relationship between State Bank and credit institutions is not only the State control relation, but also the economic relation to rely on respecting the market principle. Issue the regulations about control the risky systems, supervise the risks in banking activities, improve the safe regulations in banking operations, issue egulation about standard and minimum requirement of the management system of risks in credit institutions, ensuring early warning capabilities for credit institutions, especially to be the foreign exchange market and the national payment system. and an important part to fix the credit risks of banks that performs the management for commercial banking from the width to the depth toward enhance risk management capacity through complete the internal structure of organization, implement the testing, inspection and reporting regularly.Conduct the audit for commercial banks according to international standards, hired foreign auditors audit the banking activity in 2005 and 2006 Supervise carefully activities and the financial situation of commercial banks before supplement and implement the equitization. Accelerate the re-structuring of the banking system amendment and supplement the law of State Bank of Vietnam and the Credit Institutions.Speed up the process of international economic integration, which raise the initiative on monetary and banking with the roadmap and steps are suited to the competitiveness of the credit institutions and the ability of control system of state banks, reform fundamentally and innovative thoroughly commercial banks toward develop comprehensively, multifunctionally and modern, meet the standards and requiremen ts according to international routines, ensure every step to make commercial banks development as well as other ones in the region and on the world.Improve capacity of staff through enhancing the executive management level. Improve the management capacity of state-owned commercial banks after the equitization will be the fastest and approximately effective by the help of foreign strategic partners.

The launch of the BIC

The launch of the BIC women underclothing is the best example that it was not. The brand products are known as disposables and have a similar way to distribute and accustom the same outlets. The refreshful line on disposable underwear had no link with the other products BIC was operating with. There was no link assorting underwear and pens or lighters. So in order to introduce such a different product a huge campaign should had been introduce. This campaign showing more than adept product the underwear to show the new line or products the company is going to introduce.The marketing for the underwear was very poor instead and the underwear buyers did not want them at all. BIC was not flexible enough in order to enter a new unrelated product category. The difficulty existing to connect two different categories of products with the same shit was not argued by BIC. The powerful existing brand perception for one style of products it is almost impossible to compound. The brands name can have a lot of power where they have credentials.If you take the name of the brand out of these credentials it loses its power. BIC tried to find a new product to sell so desperate that they did not think how to introduce it in the market. The BIC underwear also requires a new statistical distribution channel and ifferent applied science in its production. The main BIC products use different materials such as plastic and metal. The BIC underwear needed a new production material. All these made the BIC underwear fail and disappear really fast.I would have done a different campaign to launch this product. First by using the many sources of communication that BIC has. rank in every sell cage of BIC pens and lighters a pre-launch awareness. Market the people that already know the brand and create a perception of a change in the brand. With this source of marketing you could ntroduce them to social media of BIC offering incentives. With this you will have feedback before launching . The underwear mustiness have quality and BIC main products do not fulfill this perception.Let the customer tell you what they will like in the underwears. Place yourself in the street and introduce the product, get feedback and advertise it at the same time. In order to launch the new product place the product and focus in a particular sector. Quality, price and easy to buy must be the main features of this product to get the customer satisfaction. Find the way to distribute the product and promote it. This product cannot be sold in the same distribution channel of the other products BIC has.The women underwear is a product that you want to place in the right stores, the stores where women buy their underwear. In the stores big promotions and easy perception must be place. For the underwear with the other brands. With this BIC underwear will focus in the ages between 14-26 year old women. This age group is more open to changes and convenience. excessively a change in the brand l ogo for this product must be done. With this brand awareness exists but also a differentiation from the main products of BIC.

Jane Eyre and Much Ado about Nothing Essay

Charlotte Brontes novel, Jane Eyre and William Shakespeares play, Much Ado about nobody, both focus on the themes of love Jane Eyre was written in 1851, the Victorian era whereas Much Ado about Nothing was written in 1599, the Elizabethan era. Although at that place may be over hundreds of years amidst them, both texts exhibit the ways the difficulties of love canister be explored. Both texts imply that there will be difficulties as the relationships are established. Charlotte Bronte reconciles a flourishing relationship between Jane and Mr Rochester this is evident when Mr Rochester says My cherished preserver good night Strange goose egg was in his voice.Strange fire in his look. Charlotte Bronte practices passionate language to display the development of love between Jane and Mr Rochester. The word cherished underlines Mr Rochester genuine and tender witnessings towards her. Charlotte Bronte has besides used the word fire to describe the look in Mr Rochesters eyes, Bront e has intentionally used this metaphor to symbolise the growing passion, developing between Jane and him. By this point, readers begin to feel and see the developing passion between Mr Rochester and Jane.Bronte gradually establishes the growing passion between the two, as within the ideologies of the Victorian era, Mr Rochester would have been anticipate to marry someone of his own social class due to this Bronte challenges the Victorian reader to consider pairing outside a particular social class. Although, Bronte as well as uses actions instead of dialogue between Jane and Mr Rochester to portray their love and pull developing as well as highlighting the barrier of their opposing social classes, Bronte writes tho he still retained my hand and I could not free it.By having Mr Rochester retain Janes hand in a simple manner, Charlotte Bronte creates a gradual tension between Jane and Mr Rochester to emphasise Mr Rochester accepting Jane as an equal, regardless of their social b arrier. Brontes use of language and her short sentence in this excerpt allows readers to engage in the moment. Bronte achieves this by writing in first person to convey Janes internal monologue to the readers in order to allow them to feel pity and sympathy towards Jane later on in the novel.Bronte has also used tender language to portray the simplicity of the hand shake, the word retained highlights the use of Brontes use of tender language as the word does not imply force or hurt in anyway, instead the action portrays Mr Rochesters affection towards Jane. Bronte has disguised Mr Rochesters respect towards Jane in the form of a handshake to allow the intensity to grow within the two characters through and through this Bronte illustrates the trust between Mr Rochester and Jane as well as emphasising on the growing passion between them being confined into a simple handshake.Charlotte Bronte conveys the difficulties of love at the commence of Mr Rochester and Janes relationship by e mphasising on their social barrier. However, unlike Jane Eyre William Shakespeare has illustrated a contrasting relationship with very little development between gun and Claudio that has been but based upon aesthetics and lust instead of love and trust. When Claudio first notices hoagie in Act 1, Scene 1, he says Can the world buy much(prenominal) a jewel. William Shakespeare used metaphorical language in order to present Claudios attraction towards Hero.William Shakespeare has compared Hero to a jewel, something that is precious and aesthetically good- personalityd to the eye to highlight the contrast between the extreme lack of development in their relationship as its based on lust quite an than love, in comparison to the relationship of Jane and Mr Rochesters. For readers, it is evident that there is very little experience in Hero and Claudios relationship as they are both extreme youthful characters. However, a jewel is also an object, which foreshadows Claudios treatment towards Hero further on in the play.In contrast to Jane Eyre, William Shakespeare develops Hero and Claudios relationship on nothing but attraction and lust, which highlights the trouble ahead. In mine eye, she is the sweetest lady ever I looked on. Again this really highlights the attraction Claudio has for Hero is purely the result of, first, physical beauty and, second, the desire to marry a noble and virtuous woman. While Claudio cant be faulted for desiring such qualities in a wife, it is telling that he is ready to marry her after only this first meeting and that he goes to Leonato, not Hero herself, to pur thrum marriage.This makes the audience interrogation the relationship between Claudio and Hero as its based only on attraction. Similarly between both texts they both introduce antagonistic characters that pose problems and difficulties to the development of the relationships. Charlotte Bronte develops Jane and Mr Rochesters relationship slowly, which may make readers dou bt the relationship, foreshadowing the trouble ahead. Bronte uses the technique of pathetic fallacy to highlight trouble unravelling further on in the novel. The great horse-chestnut at the bottom of the orchard had been struck by lightning in the night, and half of it split away.This quote ends the chapter of Jane and Mr Rochesters proposal. Bronte used nature several times in the novel to underline the approval or disapproval of a situation. In this scene, as in brief as Jane accepts Mr Rochesters proposal, a bolt of lightning strikes the chestnut tree causing it to split in half, representing the trouble that lies ahead for Jane and Mr Rochester as well as symbolising their hearts metaphorically dissever into two. Charlotte Bronte uses a series of lawsuits to foreshadow the upcoming chaos within the novel. Bronte uses the tearing of Janes veil to symbolise the upcoming heart break that soon snap her heart in two.Bronte uses Bertha to present clues to Jane by the events in the novel such as the fire and the tearing of the veil. The tension builds as the novel draws closer to the man and wife of Jane and Mr Rochester, this allows readers to adapt to the conspiracy that is about to up rise following the wedding, the quote I rose. There were no groomsmen, no bridesmaids, no relatives to wait for or place none but Mr Rochester and I. Mrs Fairfax stood in the hall as we passed. I would fain have spoken to her, but my hand was held by a grasp of iron. Charlotte Bronte presents a tense atmosphere across to readers to exhibit on the darkness of the novel.For a wedding day, theres an extreme distinction in emotion compared to a normal wedding. Bronte gets across an emotion of numbness from Jane, as its supposed to be the happiest day of her life but there was no one present as the wedding apart from Mr Rochester and herself. Bronte uses a range of language techniques to intensify the tension and peculiar atmosphere around Janes wedding, Bronte uses semi colons to create shorter and sharper sentences to exhibit Janes feelings when she notices the lack of a turn out, although this ends up leading to a bigamy wedding.Bronte has introduced Bertha as an antagonistic character in order to feature the plague within the story to have a big impact on Victorian readers, as Berthas existence is unknown to Jane and the audience. This leads to a bigamy wedding between Mr Rochester and Jane this affects the Victorian reader because during the Victorian era this matter would have been extremely controversial. During the Victorian era, Jane would have been seen as a fallen women if she were to go ahead with the marriage between Mr Rochester and herself, this was seen as being sinful and illegal.However, today Jane would not have been penalised over a decision like this. This allows readers to have a range of opinions on the decision that Jane is left with. Bronte uses contrast to highlight the distinction between Jane and Bertha in order to allow read ers to accept Mr Rochesters beneficialification into why he allowed this event to happen. Bronte writes, This young girl who stands so grave and restrained at the mouth of hell looking collectedly at the gambols of a demon. I wanted her just as a change after that fierce ragout, Bronte underlines the very obvious distinctions between Jane and Bertha by having Mr Rochester compare them.Charlotte Bronte uses lyric such as grave and quiet to describe Jane in order to portray her as an destitute young girl who has had the mis-fortune to have been caught up in a bigamy wedding. Against Brontes use of innocent language to portray Jane she then presents Bertha by using a strong descriptive language to emphasise on the idea that Bertha is the complete opposite of Jane. Bronte uses the words hell, demon and fierce to describe Bertha in order to allow readers to understand that Bertha is almost a monster.This has a big impact on Mr Rochester as he is left with a decision to make. Although readers have lost respect for Mr Rochesters character by this point, from the quote we almost feel pity for him as the revelation of Bertha is not only a big shock to Jane but its also a big shock to Mr Rochester. Unlike Bronte, Shakespeare presents Don Johns plans through more of a comedic purpose whereas Bronte presents her antagonistic character through a theme of horror. Shakespeare presents Don Johns plans by using the theme of dissimulation and technique of dramatic irony to tear Claudio and Hero apart.In which the audience are put in a powerful position over the characters, as we are made aware of the events that are about to up rise. Don John presents himself as a pure villain throughout the play Shakespeare deliberately had Don John to admit to his evil nature when he is introduced to the play, I am a plain dealing villain, I cannot hide what I am Shakespeare presents Don John like this to allow the audience to accept his evil nature, in a way this quote clarifies Don Joh n as the step in character.However, unlike Jane Eyre, Shakespeare uses the technique of dramatic irony to alert the audience of Don Johns plans to interfere between Hero and Claudios inexperienced relationship before all Claudio or Hero are aware. Through the whoremaster that Don John is about to cause, Shakespeare creates tension and dread for the audience as we are aware that Hero is the innocent victim amongst all of this. However, when Don Johns plans fail the comedic side of the play is revealed as it portrays him as a foolish character. The difficulties of love can lead to victims of love in which both texts result in awful weddings.Jane and Mr Rochesters wedding ends with the revelation of Bertha, Mrs Rochester, at this point of the novel the theme of deception is revealed which tears Mr Rochester and Jane apart, this was symbolised earlier on in the novel as the tearing of Janes veil. Charlotte Bronte uses Bertha as the impediment of Mr Rochesters and Janes relationship t hroughout the novel. Bronte writes It plainly consists in the existence of a previous marriage. Mr Rochester has a wife now living. Charlotte Brontes use of short sentences in this quote emphasises the harshness the reality of Berthas revelation had on Mr Rochester and Jane.The short sentences have a inglorious effect on readers as its simple and severe. The Victorian readers may feel jutting in the sense that it means Jane would not be marrying Mr Rochester. However, the modern day reader would feel pity for Jane as her wedding day should be the happiest day of her life but instead her wedding has turned into a bigamy wedding. However, in Much Ado about Nothing the shaming of Hero and the theme of deception is seen as Claudios lack of trust, jealousy and male pride.Shakespeare writes Not to be married, Not to knit my soul to an approved wanton similarly this quote has a shocking effect on readers as the use of punctuation highlights the clarification of Claudio not wanting to m arry Hero which relates back to the very weak foundation on which their relationship was based on. Both texts show that, although there are lesson to be learned, the difficulties of love can be overcome. Jane runs away from Mr Rochester in result of her relationship dropping apart due to her bigamy wedding. She fights a constant battle between her heart and head.However, she attempts to fight her natural instinct and nearly ends up marrying St. John but soon accepts that she has to be true to herself in the end. Charlotte Bronte writes The waters came into my soul I sank in sound mire I felt no standing I came into deep waters the floods overflowed me. Bronte creates imagery through this quote to portray Jane drowning in her sadness and confusion. Readers feel great pity for Jane. However, readers are satisfied as Mr Rochester does get penalize for his brutal actions further on in the novel.

Night World : The Chosen Chapter 11

The U-Haul whirred across smooth resonant pavement and Rashel tried to guess where they were. Shehad been drawing a present in her mind, trying to imagine each turn they made, each change of the roadunderneath them.Ivan sit down slouched, blocking the blanket doors of the truck. His eyes were small and mean, and theyflickered over the girls constantly. In his right hand he held a taser, a hand-held electrical stun gun, andRashel knew he was dying to use it. only the cargo was world rattling docile. Daphne was beside Rashel, trend against her very slightly forcomfort, her dark blue eyes fixed va goattly on the far wall. They were shackled to puffher although bothLily and Ivan had been checking Daphne constantly for signs of waking up, they were dearly pickings nochances.On the opposite side of the truck were the 2 other girls. One was Juanita, her wavy bronze tomentum sweep from two days of lying on it, her bee-stung lips parted, her gaze empty. The second girl was atowhead, wi th flyaway hair and Bambi eyes staring blankly. Ivan called her Missy.She was about twelve.Rashel allowed herself to daydream about social occasions to do to Ivan.Then she focused. The van was intermitping. Ivan jumped up, and a heartbeat later he was opening the backdoors. Then he and Lily were unshackling the girls and herding them out, telling them to hurry.Rashel specked deeply, grateful for the young open air. Salty air. Keeping her gaze aimless and glassy,she looked nigh. It was twilight and they were on a Charlestown dock.Keep moving, Ivan verbalize, a hand on her shoulder.Ahead, Rashel saw a sleek thirty-foot power cruiser bobbing gently in a slip. A figure with dark hair wason the deck, doing nighthing with lines. Quinn.He barely glanced up as Ivan and Lily hustled the girls onto the boat, and he didnt help steady Missywhen she almost lost her balance jumping from the dock. His mood had changed again, Rashel realized.He seemed withdrawn, false inward, brooding.Mov e Ivan shoved her, and for an instant, Quinns attention shifted. He stared at Ivan with eyes standardizedblack death, endless and fathomless. Hedidnt tell a word. Ivans hand dropped from Rashers back.Lily led them down a short flight of steps to a fix but neat little cabin and gestured them to anL-shaped couch behind a dinette table. Here. Sit down. You two here. You two there.Rashel slipped into her seat and stared va standtly across at the sink in the tiny galley.You all stay here, Lily state. Dont move. Stay. She would obligate made a greatslave overseer, Rashel thought. Or dog trainer.When Lily had disappeared up the stairs and the door in a higher place had banged shut, Rashel and Daphnesimultaneously let out their breath.You doing okey? Rashel whispered.Yeah. A little shaky. Where dyou think were red ink?Rashel only when agitate her head. Nobody knew where the lamia enclaves were. An idea was set about to form in her mind, though. There must be a reason they were tr aveling by boat-it would have been saferand easier to keep the pris unityrs in the U-Haul. Unless they were loss to a place you couldnt shake up to byU-Haul.An island. Why shouldnt some of the enclaves be on islands? There were hundreds of them off theeastern coast.It was a very unsettling thought.On an island they would be completely isolated.Nowhere to escape to if things got bad. No possible hope of help from outside.Rashel was beginning to regret that shed brought Daphne into this. And she had the ominous feeling thatwhen they got to their destination, she was departure to regret it even more.The boat sliced cleanly by means of the pee, heading into darkness. Behind Quinn was the skyline ofBoston, the city lights showing where the ocean ended and the land began. But out front there was nohorizon, no difference between sky and sea. There was only formless, endless void.The inky blackness was dotted with an occasional solitary winking light-herring boats. They only seemedto make the vastness of empty water more lonely.Quinn ignored Lily and Ivan. He was non in a good mood.He let the coldness air soak into him, permeating his body, mixing with the cold he felt inside. He imaginedhimself freezing solid-a quite a pleasant thought.Just engender to the enclave, he thought emptily. Get it over with.This last batch of girls had mental unsoundness him. He didnt whop why, and he didnt want to think about it. Theywere vermin. All of them. Even the dark-haired one who was so lovely that it was almost too bad shewas certifiably insane. The little blond one was crazy, too. The one who, having had the risk to fall out ofthe frying pan once, had come right back, coated herself with butter and breadcrumbs, and jumped inagain.Idiot. psyche like that deservedQuinns thought stony-broke off. Somewhere deep inside him was a little verbalise saying that no one, howeveridiotic, deserved what was going to happen to those girls.Youre the idiot. Just get them to the e nclave and and then you can forget all this.The enclave it was Hunter Redfern who had first thought of enclaves on islands. Because of Dove,hed utter.We need a place where the Redferns can live safely, without looking over their shoulders for humanswith stakes. An island would do.Quinn hadnt objected to the classification of himself as a Redfern-although he had no designing ofmarrying Garnet or Lily. Instead he tell, practically, Fishermen visit those islands all the time. Humans are settling them. Wed have accomp both soon.There are spells to guard places humans shouldnt go. I know a witch wholl do it, to protect lily andGarnet.Why?Hunter had grinned. Because shes their mother.And Quinn had said nothing. Later hed met Maeve Harman, the witch who had mingled her blood withthe lamia. She didnt seem to likeHunter much, and she unbroken their youngest daughter, Roseclear, who was universe raised as a witch, awayfrom him. But she did the spell.And theyd all moved to the island, where Garnet finally gave up on Quinn and married a male child from a nicelamia family. Her children were allowed to carry on the Redfern name. And as time went on, otherenclaves had sprung up.But none quite like the one Quinn was heading for now.He shifted on his seat in the cockpit. Ahead, there was a horizon again. A luminous silver lunation wasrising above the pond-still dark water. It shone like an enchantment, as if to guide Quinns way.Scrrrunch.Rashel winced as the boat docked. Somebody wasnt being careful. But theyd arrived, and it could onlybe an island. Theyd been heading east for over two hours.Daphne lifted her head weakly. I dont care if they eat us the minute we get off, as long as I get to feelsolid ground again.This practically is solid ground, Rashel whispered. Its been dead calm the whole way.Tell that to my stomach. Daphne moaned, and Rashel poked her. soul was coming down thestairs.It was Lily. Ivan waited above with the taser. They herded the girls off the bo at and up onto a little dock.Rashel did her vacant-eyed staring or so again, blessing the moonlight that allowed her to see.It wasnt much of a dock. One wharf with a gas pump and a shack. There were three other powerboatsin slips.And that was all. Rashel couldnt see any sign of life. The boats rode like ghost ships on the water. Therewas silence except for the slap of the waves.Private island, Rashel thought.Something about the place made the hair on the back of her neck rise. With Lily in front and Ivan in back, the group was herded to a hiking trail that wound up a cliff.Its just an island, Rashel told herself. You should be dancing with joy. This is the enclave you wanted toget to. Theres nothing uncanny about this place.And then, as they reached the top of the cliff, she saw the rocks. Big rocks. Monoliths that reminded hereerily of Stonehenge. It looked as if a giant had scattered them around.And there were houses build among them, perched on the lonely cliff, looking down on the vast dark sea.They all seemed deserted, and somehow they reminded Rashel of gargoyles, change posture and waiting.Lily was headed for the very last house on the sandy unpaved road.It was one of those huge summer cottages that was in reality a mansion. A massive white frame house,two and a half stories high, with elaborate ornamentation. assault coursed through Rashel.A frame house. Wood.This place wasnt built by vampires.The lamia built out of brick or fieldstone, not out of the wood that was lethal to them. They must havebought this island from humans.Rashel was tingling from head to toe. This is definitely not a normal enclave. Where are all the flock?Wheres the town? What are we doing here?Move, move. Lily marched them around the back of the house and inside. And at last, Rashel heardthe sounds of other life. Voices from somewhere inside the house.But she didnt get to see who the voices belonged to. Lily was taking them into a big old-fashionedkitchen, past a buttery wit h empty shelves.At the end of the pantry was a heavy wooden door, and on a stool by the door was a boy aboutRashels age. He had bushy brown hair and was wearing cowboy boots. He was reading a comic book.Hey, Rudi, Lily said crisply. Howre our guests?Quiet as little lambs. Rudis voice was laconic, but he stood up respectfully as Lily went by. His eyesflickered over Rashel and the other girls.Werewolf.Rashels instincts were screaming it. And thename werewolves often had names like Lovell or Felan that meant wolf in their native language.Rudi meant famous wolf in Hungarian.Best guards in the world, Rashel thought grimly. way out to be hard to get past him. Rudi was opening the door. With Lily prodding her from behind, Rashel walked down a narrow,extremely instill staircase. At the base of the stairway was another heavy door. Rudi unlocked it and ledthe way.Rashel stepped into the cellar.What she saw was something shed never seen originally. A large low-ceilinged room. Dimly lit. Wit h tworows of twelve iron beds along opposite walls.There was a girl in each bed.Teenage girls. All ages, all sizes, but all(prenominal) one good-looking in her own unique way.It looked like a hospital ward or a prison. As Rashel walked between the rows, she had to fight to keepher face blank. These girls were chained to the beds, and awake and scared.Frightened eyes looked at Rashel from every cot, then darted toward the lycanthrope. Rudi grinned atthem, waving and nodding to either side. The girls shrank away.Only a few seemed brave enough to say anything.PleaseHow long do we have to stay here?I want to go homeThe last two beds in each row were empty. Rashel was put into one. Daphne looked both sick and frightened as the shackles dosed over her ankles, but she went on gamely staring straight ahead.Sleep tight, girlies, Rudi said. Tomorrows a big day.And then he and Lily and Ivan walked out. The heavy wooden door slammed behind them, echoing inthe stone-walled cellar.Rashel sit down up in one motion.Daphne twisted her head. Is it safe to talk? she whispered.I think so, Rashel said in a normal voice. She was staring with narrowed eyes down the rows of beds.Some of the girls were looking at them, some were crying. Some had their eyes shut.Daphne burst out with the force of a fluttering dam, What are they going to do to us?I dont know, Rashel said. Her voice was hard and flat, her movements disciplined and precise, as sheslid the knife out of her boot. But Im going to find out.What, youre gonna saw through the chains? No. From a guard on the side of the sheath, Rashel pulled a thin strip of metal. She bared her teethslightly in a smile. Im going to pick the lock.Oh. Okay. Great. But then what? I mean, whats happening here? What kind of place is this? I wasexpecting some kind of-of romish slave auction or something, with, like, everybody dressed in togas andvampires waving and bidding-You may still see something like that, Rashelsaid. I agree, its weird. Th is is not a normal enclave. I dont know, maybe its some kind of holdingcenter, and theyre going to take us someplace else to look at us.Actually, Im afraid not, a quiet voice to her leftfield said.Rashel turned. The girl in the bed beside her was sitting up. She had flaming red hair, wistful eyes, and adiffident manner. Im Fayth, she said.Shelly, Rashel said briefly. She didnt trust anyone here yet. Thats Daphne. What do you mean,youre afraid not?Theyre not taking us somewhere else to sell us. Fayth looked almost apologetic.Well, Id like to know what theyre going to do with us here, Rashel said. She sprung one lock on theshackles and jabbed the lockpick into the other. cardinal girls on an island with one inhabitedhouse? Its insane.Its a bloodfeast.Rashels hand on the lockpick went still.She looked over at Fayth and said very softly, What?Theyre having a bloodfeast. On the spring equinox, I think. Starting tomorrow night at midnight.Daphne was arrival across the gap for Rashel. What, what? Whats a bloodfeast? Tell me.Its Rashel dragged her attention from Fayth. Its a feast for vampires. A big celebration, abanquet. Three courses, you know. She lookedaround the room. Three girls. And there are twenty-four of us.Enough for eight vampires, Fayth said quietly, looking apologetic.So youre saying that they take a little blood from each of three girls. Daphne was leaning anxiouslytoward Rashel. Thats what youre saying, right? Right? A little sip here, a little sip there- She broke offas Rashel and Fayth both looked at her. Youre not saying that.Daphne, Im sorry I got you into this. Rashel took a breath and opened the second lock on hershackles, avoiding Daphnes eyes. The idea of a bloodfeast is that you drink the blood of three people inone day. All their blood. You drain them. Daphne opened her mouth, shut it, then at last said pathetically, And you dont burst?Rashel smiled bleakly in spite of herself. Its supposed to be the ultimate high or something. You get t hepower of their blood, the power of their lifeforce, all at once. She looked at Fayth. But its been illegalfor a long time.Fayth nodded. Sos slavery. I think individual wants it to make a comeback.Any idea who?All I know is that somebody very rich has invited seven of the most powerful made vampires here forthe feast. Whoever he is, he unfeignedly wants to show them a good time.To make an alliance, Rashel said slowly.Maybe.The made vampires ganging up against the lamia.Possibly.And the spring equinox theyre celebrating the day of remembrance of the first made vampire. The day Mayabit Thierry.Definitely.Just wait a minute, Daphne said. Just everybody press pause, okay? How come you know about allthis stuff? She was staring at Fayth. Made vampires, this vampires, that vampires, Maya I neverheard of any of these people.Maya was the first of the lamia, Rashel said rapidly, glancing back at her. Shes the ancestress of allthe vampires who can grow up and have children-the family vampir es. The made vampires are different.Theyre humans who get made into vampires by being bitten. They cant grow any older or have kids.And Thierry was the first human to get made into a vampire, Fayth said. Maya bit him on the springequinox thousands of years ago.Rashel was watching Fayth closely. So now maybe youll answer her question, she said. How do youknow all this? No humans know about Night World history-except vampire hunters and damnedDaybreakers.Fayth winced, and then Rashel understood why she seemed so apologetic. Im a damned Daybreaker.Oh, God.Whats a Daybreaker? Daphne prompted, poking Rashel.Circle Daybreak is a group of witches whore trying to get humans and Night People to I dontknow, all dance around and drink Coke together, Rashel said, nonplussed. She was confused andrevolted-this girl had seemed so normal, so sensible. To live in harmony, actually, Fayth said to Daphne. To stop hating and killing each other.Daphne wrinkled her nose. Youre a witch?No. Im human. But I have friends whore witches. I have friends whore vampires. I know lamia andhumans whore soulmates-Dont be disgusting Rashel almost shouted it. It took her a moment to get hold of herself. Then,breathing carefully, she said, Look, just watch it, Daybreaker. I need your information, so Im will towork with you-temporarily. But watch the language or Ill leave you here when I get the domicile of us out.Then you can live in harmony with eight vampires on your own.Despite her endeavor at control, her voice was shaking. Somehow Fayths words seemed to keep echoingin her mind, as if they had some unnamed arid terrible importance. The word soulmates itself seemed toricochet around inside her.And Fayth was acting oddly, too. Instead of getting mad, she just looked at Rashel long and steadily.Then she said softly, I see Rashel didnt like the way she said it. She turned toward Daphne, whowas saying eagerly, So were going to get out of here? Like a prison break?Of course. And well have to do i t fast. Rashel narrowed her eyes, trying to think. I assumed wedhave more time and theres that werewolf to get past. And then once we do get out, were on anisland. Thats bad. We cant live long out in the wild-its too cold and theyd track us. But there has to bea way. She glanced at Fayth. I dont suppose theres any chance of other Daybreakers showing upto help.Fayth shook her head. They dont know Im here. Wed heard that something was going on in a Bostonclub, that somebody was gathering girls for a bloodfeast. I came to check it out-and got nabbed before Imade my first report.So were on our own. Thats all right. Rashels mind was in gear now, hum with ideas. Okay, first,well have to see what these girls can do-which of them can help us-Fayth and Daphne were listening intently, when Rashel was interrupted by the last thing she expected tohear in a place like this.The sound of somebody shouting her name.Rashel Rashel the vampire hunter Rashel the Cat

Save-A-Lot Case Analysis

In 1977, Bill Moran, was the Vice President of Sales for a food wholesaler in St. Louis. After recognizing how the weak economy had affected his customers during the most competitive time, Bill Moran decided to become a hero. He invested his times and finally developed a retail strategy that would generate an extreme apprise for his customers by providing limited assortments of SKUs of the most popular items and not every brands out there in the large traditional supermarket trains.. By doing this over the years, Save-A-Lot has expanded to over 1,300 stores across the United States and are continuing to grow.Save-A-Lot is operates in a foodservice industry that serves as retail merchants within a niche marketing segmentation. Save-A-Lot target market consists in the first place of value seeking and convenience oriented psychographic segment. These consumers usually seek quality products at lower prices. They urgency valu adequate low prices like Costco notwithstanding without the bulk, and a convenience of a mama and papa stores but much bigger, meaning that it is small enough and convenience enough that consumers dont need to parkland and walk as far. For this mean, Save-A-Lots sell concept meets the shoppers needs and expectation with smaller food product stores. in spite of appearance a year, through word-of-mouth advertising, Save-A-Lot spread to 29 locations. (Save-A-Lot ) The constraints of Save-A-Lot in the foodservice industry comparing to its competitive retailer is that they lack the wide assortment of products to choose from. Another is the friendly customer services that helped customers around the stores or bagged the things the buy. The necessary cut-back is because they aim to offer values to their customers by saving them 40 percent from traditional grocery shopping.Save-A-Lots consumers may choose to go elsewhere, but they most likely not find a fall a disrupt saving as they will with Save-A-Lot. Save-A-Lot Food Stores, the nations leading extreme value, edited assortment grocery chain and the nations fifth largest grocery banner, operates more than 1,150 value-oriented stores in all types of neighborhoods urban, rural and suburban, and delivers up to 40 percent of nest egg compared to conventional grocery stores(Fintland ) The issue here as mentioned before, they stock much less inventories than other retailers. examine to other traditional supermarket chain stores stock approximately 30,000 SKUs vs. Save-A-Lot inventory of only 1,250 SKUs.As a part of the retail format, they carry less items with the same or similar high quality but at a more affordable price. The stocking and pricing are just some of the many things in their retailing format strategy. Aside from that, their main focus is affordability, not some pretty organizing shelves that is why their inventory ashes in cardboard boxes that are cut off and stacked onto the shelves. Due to not having to sort-out the inventory, Save-A-Lot are able to cu t-back on shelves costs, and creating a relationship with their vendors.With the vendor relation , Save-A-Lot benefits from low prices in returns for free advertisement and shelves spaces. Save-A-Lot does in fact saves a lot since they dont have the typical numbers of employees compared to traditional stores. Customers buy off to bag their own items, or they can just carry out their items with empty cardboard boxes egg laying around. The last biggest factor that contributes to Save-A-Lot profitability is the location. With their tightly controlled operation expenses, they are able to find inexpensive plaza to open business.